Conventions of Existing Music Videos:
Sound: This is all sound including diagetic, non diagetic, (The soundtrack and possible voiceovers) Obviously sound is the major part in creating a music video, when editing the video you need ensure all clips that you have taken are muted and only the soundtrack for the music video can be heard (otherwise if sound effects are part of the music video)
Editing: Montage/Continuity/Transitions/Special Effects - This is the most important convention in a music video as all music videos are edited immensely, this is how the music video is put together from several different clips and re takes from different parts of the video. Editing is a long process and very time consuming to ensure each part is perfect and matches to the soundtrack such as lip syncing; an out of time music video will not look professional.
Mise en scene: Props/Costume/Set Design/Location/Lighting - These are all important aspects within mise en scene as this is where the music is set and what it will look like. The set needs to suit the song and fit in within an appropriate theme, the lightning must be correct otherwise this will show up on filming and ruin the look of the video. The props and correct costume must be in place for each scene.
Cinematography: Angles/Movement/Framing/Foucus/Shot Distances - This has a vital connection with music videos as it is how the artist is portrayed to and connects with the audience. The way the music video is shot and the movements made effect the way the music video feels and how the song is portrayed i.e slow motion shots or fast paced tracking shots.
The form invloves the narrative of the music video following the storyline. The storyline needs to have relevance to the music video and soundtrack otherwise it would be an abstract video.
Editing: Montage/Continuity/Transitions/Special Effects - This is the most important convention in a music video as all music videos are edited immensely, this is how the music video is put together from several different clips and re takes from different parts of the video. Editing is a long process and very time consuming to ensure each part is perfect and matches to the soundtrack such as lip syncing; an out of time music video will not look professional.
Mise en scene: Props/Costume/Set Design/Location/Lighting - These are all important aspects within mise en scene as this is where the music is set and what it will look like. The set needs to suit the song and fit in within an appropriate theme, the lightning must be correct otherwise this will show up on filming and ruin the look of the video. The props and correct costume must be in place for each scene.
Cinematography: Angles/Movement/Framing/Foucus/Shot Distances - This has a vital connection with music videos as it is how the artist is portrayed to and connects with the audience. The way the music video is shot and the movements made effect the way the music video feels and how the song is portrayed i.e slow motion shots or fast paced tracking shots.
The form invloves the narrative of the music video following the storyline. The storyline needs to have relevance to the music video and soundtrack otherwise it would be an abstract video.
The genre of which my music video will fall under is pop,dance-rock, dance-pop and R&B many of these videos are usually either a cameo video with clips of performance included. Although because Rita Ora fits into a large range of music genre categories they can also be an abstract video (mainly in dance songs) or a narrative more commonly shown in R&B videos alone.
O'Sullivan et. all (1998)
Bricolage is
the process of deliberately ‘borrowing’ or adapting signs or features from
different styles or genres to create a new mixture of meanings
My conventions frequently use different aspects from the cross over of different genres in my music video.
My conventions frequently use different aspects from the cross over of different genres in my music video.
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