Audience Profile

This is my target audience based upon my research through polls and interviews. I have established the type of audience my music video will be aimed at through what they enjoy, what they do, wear and shop and how they consume music through modern day technology.

Julian McDougall (2009) suggests that "In the online 
age it is getting harder to conceive a media audience 
as a stable, identifiable group." 

My audience relates to Julian McDougall's theory of audience profiling as my genre is a cross of RnB/Pop/Pop Rock/Dance. Because of the many genre cross overs it is harder to identify one pacific type of audience as my video will appeal to a wide range of different people from RnB, pop, pop-rock and dance music genres as it touches on each category. The audience is harder to narrow down through an age, the age gap for a target audience is becoming bigger due to the easy access of material through the internet on sites such as You Tube and Spotify which ables people all around the world at any time to listen, watch and consume music of their choice.