Audience Feedback

I sent out my YouTube link in emails to some target audience members to get feedback during the production of my editing stage. I sent the second draft because that was unfinished with gaps in because if any massive changes needed making I still could be able too.

Email that I sent out to target audience.

1st Written Feedback through email Gemma:

I didn't know if there was supposed to be music playing or my speakers had broken, but I watched it hehe! 

Improvements:

- could make the transition a bit smoother (I don't really know how to word it but hopefully you'll know what I mean) 

Changes:

- maybe make the transition between the different parts of the film smoother (like I've said above)

- maybe film something outside if it's a nice sunny day? (sitting on a bench or walking in the field at the top of wold road?)

Things that work:

- I really liked the bit where Paris wrote something like 'I'm sorry' and then it like reversed, I think that's very good!

General comments:

- I like the fact it seemed natural- smiling/laughing

- I don't know if it was done on purpose but the shirt that she wears in the film I thought it was like the ex boyfriends or whoever the man is that the song is about (if it wasn't done on purpose, maybe consider using an old baggy t-shirt or something?)

- I like the bit where she stares out of the window and that at this point it speeds up to make the viewer think that time is passing by but things are still the same

2nd Written Feedback through email Paris: 

There are several scenes in the video that I thought were really good, I liked the effect of the lighting on the first shot, as well as the camera angle. This also goes for the window scene further on in the video and the fact that the timing of the scene has been altered slightly. The colouring on the first bath scene is very good, showing the models makeup and clothes very well. The bedroom scenes that are in colour work really well but the lighting needs to be improved but I really like the parts that are in black and white, especially the scene that has been used twice with the model playing with her hair. I would rework the close up shots as I don't think the lighting is very good on any of them. The location of the video could be better but I think it will work well with the song when completely finished.

The whole lay out of the video needs working on, as well as the way the different scenes fit together. I enjoyed the last few seconds with the writing of the letter and then the final zoom in on the note. I'm interested to find out what the end result will be as i think you have some very good shots already the arrangement of them just needs to be worked on. When the song is added and the other scenes are in place I think it will work really well. 

3rd Written Feedback through email Tom: 

Constructive criticism from my target audience is very helpful and effective when it comes to me making amendments to my editing stage. Its good to know what people think are successful parts in the music video because then I know not to edit or mess around with those because they do not need changing such as the parts at the window as more than one person commented on how they liked that part and how I had sped up the shot to make it look as if  time is passing by and she is still stuck in the same place.
I need  to now adjust the contrast and brightness on some close up shots of Paris as it has been commented that her skin isn't shown in a good light. I'm filming Charlie outside which will be a different location shot as they was also commented on for not been very varied  although my reasoning for not have varied locations is because the problems within the narrative are domestic problems with her boyfriend therefore I used house locations such as the bedroom and living room, but this has notified me that maybe this hasn't been portrayed enough clearly throughout the video.
I'm going to add more transition effects onto the shots when they are changing because Gemma had commented twice on them and I think this is a good thing to improve the way the video plays and would fix the issue of it looking rough.
I have taken some of Paris's comments into consideration but I have also taken them with a slight pinch because she is likely to be more critical on the video as she is watching herself and commented herself saying it was really awkward to watch herself online, which I have understood but will try to improve the lightening as she doesn't like the way she looks.

Addition to my editing stage

I have contined to edit after filming more footage of Paris for her indoor living room scenes and better contructed bedroom scenes. For the bedroom scenes I filmed in the day time, to have access to pure daylight and improve the quality of the film. I have been editing this footage for a while in the editing suite and here is what I have so far : 



I am hoping to add the footage of Charlie to the editing suite and I will only have one or two more scenes of Paris outside left to film. Due to complications with people been busy and having other priorities I have fallen behind with my filming schedule but I hope to be back on top of it with putting in extra hours outside of college to complete.

drafting magazine poster

Through looking at Florence and The Machines magazine advert and The Vaccines, I want to incorperate the simple yet effective conventions of reviews from music magazines and the release date. I'm also going to feature a picture of the existing magazine in the left hand corner as can be seen represented in the draft by the white box. 

This is a draft to create a record label icon as most adverts all display the record company in the bottom hand corners I have noticed through my research

drafting digi paks

This is the digipak layout I will be using and have started to make rough drafts for it playing around with fonts and colours for the front and back pages using photoshop. 

I have been changing the font and colours of the font for the back page of the album which displays the albums content, I have noticed that on the back barcodes are used as well as record label icons are displayed.

I have decided to use the read Teash font for my artists title and album title, When I add images of the artist to the drafts I am going to move the title around to see which looks best. I have noticed that in many famous artists albums, there name is clearly printed across an image and is the main feature, I believe this looks effective and I am going to try it for my own.

This draft is to show my digipak improving along the way through using photoshop. I hope to establish a set of images that all look like they belong and relate to my music video as well as represent the artists image in the correct light. I think I am going to use the house colours of red black and grey, however I may have to change this as my images of my artist are mainly black and white and this might effect the house colours. The main cover image will be a medium close up of my artist, and the to flaps will have a long shot of my artist. 

Record Label

I noticed that many record labels have simple logos, mainly because the logo is featured as a small image on the CD or DVD cover.
for example through my research I found these: 

 

 Here on the back of Rihanna's album cover, you can see the small logo just above the paragraph of writing above the barcode on the right hand side. 


Looking at exisiting logos made me create my own to look like this: 

Magazine Poster Research

Examples I have found from existing similar artists:

A simple yet powerful magazine advert from Beyonce, because she is so well known worldwide strong images can be used. No description is given. 

This advertisement from The Vaccines uses the album name which is actually a question to question the audience through the poster, very cleverly played with through advertisement. It uses the conventions of the release date been shown, quotes from music magazines and star ratings of the album from well known respected sources. The 'play.com' icon is used in the right hand side to show where the album is available from and the album itself is displayed in a small image on the left hand side, a very typical convention expected to be used in an album advert. 

This Marina and The Diamonds advert from a magazine uses the same recognizable font throughout, such as the same font for her name and song title. It is a simple advert that portrays Marina's face across and the actual picture of the album. It simply states 'available on itunes' but goes against expected conventions and doesn't use the itunes icon. 

This advert for Ellie Goulding, uses conventions of the artists name and album title placed center fold of the advert for the audience to be able to clearly read and has reviews and quotes about the album from other music magazines. Her face is the main feature of the advert, with added adjustments to her hair to fit in with the theme of 'lights' for her album title, it is simple yet effective. 

Florence and the Machine use her album image for the advert and just add extra conventional details to the advert such as dates, featured songs and different forms in which the album can be purchased. This is a good way to advertise the album as it is recognizable through using the same fonts and images.

The artist's face is a clear dominant image, using the same familiar font for her name which features on the album itself, a record label logo is seen, shows featured songs. Uses all the expected conventions for a magazine advert. 

fonts

Here I have been demonstrating with different font styles for my artists name. It is important to chose a font that fits in with the artists personality, as my artist is quite 'fiery' but also is seen to have a sensitive side in her song, I want a hard font with a subtle soft side. My favorites here are the red and purple fonts. 

I have looked at a different range of fonts for the song track title, I think I am going to choose one from the first 2 lines. I like that they are in capital letters and simple state, I don't believe the script font titles fit into the song title and overall theme of my artist.